Tag Archives: Boston

May 24 2012
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Michael Indresano Photography

Alien Invasion! The Men in Black are Back

Here come… the Men in Black. (again)

While we may secretly wish that we could announce we shot Will Smith’s promo portraits for the upcoming Men in Black III premiere here at the studio, we are proud to say that we did play a fun role in the promotion of the new film, which premieres nationwide this Memorial Day weekend.

We had the unique opportunity to help kick off ice cream season with some of Baskin-Robbins’ new flavor tie-ins to MIB III, which is predicted to be a summer blockbuster.  Enjoy some of our behind-the-scenes shots below, and indulge yourself in a scoop (or two or three) at your nearest Baskin-Robbins store this weekend.  What better way to kick off summer than with some Lunar Cheesecake or Pink Surprise Cake ice cream, a Spacey Sundae, or the new Triple Mocha Cappuccino Blast?

Aliens invaded the studio for one day only — though we had to do some hand grooming before taking them on set.

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Prop designer, Shannon Shea (“The Captain”) flew in from Los Angeles to “handle” our alien hand. He paid close attention to every intricate detail on the hand, which was actually used in MIB III.

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Cradled by alien hands, Lunar Cheesecake ice cream makes its debut on set.  Videographer, Justin, captures some behind-the-scenes footage in the background.

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Michael works his magic behind the lens, capturing the perfect angle of the Triple Mocha Cappuccino Blast.

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We think the final ad turned out great!

Have an extra 30 seconds? Check out our video to get an even closer look behind-the-scenes:

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May 03 2012
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Michael Indresano Photography

Fun with Fruit

Once we saw the concepts for this shoot we were really excited. It was an action packed day as food stylist Mary, had to fly in for this one day shoot. We had four different flavored smoothies to shoot, along with hero shots of each fruit. The final ads came out awesome – see them below and also take a look at the behind-the-scenes photos!

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Our attention to detail is so important to us, we break out the Pantone book to match the color of the smoothie.

The Few.  The Proud.  The Hero Fruit!

Is Michael using magic to suspend the strawberry in mid-air?

Michael creates the perfect water drop.

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Apr 20 2012
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Michael Indresano Photography

Quench Your Thirst

All of this blissfully warm weather lately has been making us pretty thirsty here in the studio.  So… we decided to quench our thirst with some delightfully sparkling beverages to transport us right into the New England summer.  (or at least until we reach the bottom of the glass and the chilly temps return)  Here are some pieces of eye candy we shot… they might just inspire you to make some citrusy cocktails of your own this warm weekend.  Cheers!

Drinking 8 glasses of water per day can just get plain old boring.  But how about adding a dash of lemon and few sprigs of mint?  Yes, please.

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Blueberry cocktails never looked so inviting.

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Splish splash… Florida oranges are back in action for the summer.

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Jen (food-stylist-for-the-day) works some behind-the-scenes magic.

Jen, where’d you get those bartending skills from?

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Apr 11 2012
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Michael Indresano Photography

Life of a Scoop

We’ve been known to do a few behind-the-scenes videos in our day, but a few months ago we decided it was time to do something a little different; a bit more… unexpected.  We wanted to take our audience (you) on a journey through an actual ice cream photo shoot, to see what really goes into getting that perfect shot of mouth-watering, creamy-cool goodness… but through the “eyes” of the ice cream, itself.  Our client, Baskin-Robbins, was kind enough to let us put their delectable ice cream on stage for its 15 minutes of fame… resulting in our short video, “Life of a Scoop.” (keep scrolling down)

Here are some behind-the-scenes photos of the video shoot to whet your palette.

Michael and Justin set up the shot so it looks great from every angle.

Ice cream stylist, Mary–always a good sport–wore a flattering GoPro Helmet Cam so that we could all take an intimate look inside the life of an ice cream scoop.

Swirling the ice cream tub (as Mary cut it in half) created some cool visual effects for our video.

Please LIKE our video on the APA Short Video Contest page to increase our rating in the contest… it’ll only take a second and we’ll owe you a scoop.  Enjoy the show!

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Apr 05 2012
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Michael Indresano Photography

101 Ways to Shoot Velcro

Recently, the new Velcro website went live. It was a project we worked on over the course of a few months, which we are excited to share.  It is extremely satisfying to see the final results and that all of the hard work paid off. We shot five different locations and nearly one hundred pieces of Velcro for the new packaging and website.Take a look at the final shots that made it to the website as well as the behind the scenes photos below to see how it all came together. Be sure to check out Velcro’s website to check out all the surprising ways you can use Velcro every day!

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Outdoor and Leisure

In the Home

Classroom

Office

In the Kitchen

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Creative Director, Jim, works studiously on the layout in the classroom.

Michael and Jim huddle over the monitor as Velcro Brand manager Taylor (back left) and agency Brand Director Mike, keep a watchful eye on the shot.

Senior Designer Megan, works with Michael to line up perfect angle for the shot.

The Breakfast Club or the Photo Club? The crew wraps the shoot on a Saturday afternoon with a group photo.

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Mar 27 2012
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Michael Indresano Photography

Legendary Performance

One of the most rewarding aspects of working as a photographer, is seeing the finished ad. It can be challenging to make products come to life but it was detailed planning and a great team effort with the folks at Allen & Gerritsen  that made these scientific instruments look heroic in the morning sun. Once we shot the elements it was retoucher, Emily Scalici, who composed all of the photos into one final image. Enjoy the behind the scenes photos below to see how it came together.

Creative Directors: Gary Greenberg & Eivind Ueland
Copywriter: Chris Lee
Art Director: Matt Kiley

Founded in 1958, Waters’ first office was in the basement of the Framingham, MA police station. Today, Waters is a global leader in analytical technologies with operations in 27 countries.

Our intern Elise (left), is giddy with excitement for her first security badge but unfortunately she had to return it with much sadness at the end of the shoot.

We photographed all of the machines individually to give them the best looking light!

Michael comes in tight to get a detail shot of the instrument.

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Mar 22 2012
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Michael Indresano Photography

Bringing Sexy Back

We always follow through on our promises.  A few weeks ago, we mentioned that we were doing a marketing overhaul and that our new portfolio was being baked in the oven.

Well, our promise has been delivered.  A new portfolio has landed at 33 A Street!   … and we happen to think it’s pretty sexy.

Call us if you’d like to be one of the first to see this beauty in person… we’d be happy to drop by.

Big thanks to Scott Mullenberg at Mullenberg Designs for hand-crafting this fine work of art to safely house and beautifully showcase our photography.

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Mar 16 2012
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Michael Indresano Photography

Everyone’s a little Irish…

We’ve been having lots o’ fun this week, gearing up for St. Patty’s Day in Southie–the capital of Irish Boston and humble home to our studio.  Join in on the fun and check out some behind-the-scenes photos from our recent St. Patrick-inspired splash test… because hey, if you can’t drink beer during normal business hours, you might as well splash it.  Sláinte!

The spotless calm before the storm.  Let’s get this party started!

Digital Tech, Jen, skillfully creates the perfect splash, while Michael and our incredible intern, Elise, look on in amazement.

Studio Producer, Caleb, tries to defy gravity with a different technique – the reverse splash.

The Aftermath.  Guinness, green beer, and Heineken kegs… who ever said we had to be all work and no play?!

The Final Ad.

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Mar 09 2012
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Michael Indresano Photography

A NEW LOOK

Just as the first signs of spring are starting to show here in Boston, a fresh new look is beginning to bloom here at the studio.  Over the past few months we’ve been putting our heads together to design brand new portfolio books and redesign our website, showcasing Michael’s latest and greatest work.  While it may seem like an easy task to simply “update” our look, lots of behind-the-scenes efforts, extended hours, and hard decisions actually go into producing a brand new book, website, and promotional mailers.  Take a sneak peek into our studio to see what we’ve been doing to pull all of this together.  It’s been a real team effort!

Jen (assistant/digital tech) and Lauren (marketing guru) have a friendly debate over the layout of the new portfolio.

After hours of cutting, taping, flip-flopping, debating and rethinking, the final order is agreed upon.

Jen fine-tunes the color — a very tedious, time-consuming process which results in the highest quality prints.

Portfolio designers from all over the country sent us samples of countless color and texture options — it was hard for us to choose the perfect combination.  We also sent out promotional mailers with custom stamps.  For everyone out there who received one, we hope you enjoy.

We’ll be back in the next few weeks to show you the final portfolio design – stay tuned!

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Mar 01 2012
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Michael Indresano Photography

Sharp Dressed Man

We usually try to keep it casual and fun in the studio, but a few weeks ago (coincidentally during New York’s Fashion Week) we were all business, with a clothing shoot of high quality ties and dress shirts. Sabrina Strelitz from Team went to Marc Allen, a men’s luxury clothing maker and boutique, and brought some exquisitely made clothes for us to shoot. The images were so sharp it made us think about instituting a Formal Friday–but only for a second. Take a peak at the behind-the-scenes images below!

These classic silk ties would complement any man’s wardrobe.

Dress(shirts) for success.

A person who collects ties is known as Grabatologist.  Who knew?

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Sabrina carefully lines up the ties on the back of a Herman Miller Chair.

According to physicists, there are 85 Ways to tie a tie.

Michael and Sabrina work on the best camera angle and arrangement of the shirts.

Studio producer, Caleb, wishes this was his closet!

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