One of the most rewarding aspects of working as a photographer, is seeing the finished ad. It can be challenging to make products come to life but it was detailed planning and a great team effort with the folks at Allen & Gerritsen that made these scientific instruments look heroic in the morning sun. Once we shot the elements it was retoucher, Emily Scalici, who composed all of the photos into one final image. Enjoy the behind the scenes photos below to see how it came together.
Creative Directors: Gary Greenberg & Eivind Ueland
Copywriter: Chris Lee
Art Director: Matt Kiley
Founded in 1958, Waters’ first office was in the basement of the Framingham, MA police station. Today, Waters is a global leader in analytical technologies with operations in 27 countries.
Our intern Elise (left), is giddy with excitement for her first security badge but unfortunately she had to return it with much sadness at the end of the shoot.
We photographed all of the machines individually to give them the best looking light!
Michael comes in tight to get a detail shot of the instrument.