Recently, the new Velcro website went live. It was a project we worked on over the course of a few months, which we are excited to share. It is extremely satisfying to see the final results and that all of the hard work paid off. We shot five different locations and nearly one hundred pieces of Velcro for the new packaging and website.Take a look at the final shots that made it to the website as well as the behind the scenes photos below to see how it all came together. Be sure to check out Velcro’s website to check out all the surprising ways you can use Velcro every day!
Outdoor and Leisure
In the Home
In the Kitchen
Creative Director, Jim, works studiously on the layout in the classroom.
Michael and Jim huddle over the monitor as Velcro Brand manager Taylor (back left) and agency Brand Director Mike, keep a watchful eye on the shot.
Senior Designer Megan, works with Michael to line up perfect angle for the shot.
The Breakfast Club or the Photo Club? The crew wraps the shoot on a Saturday afternoon with a group photo.