Just as the first signs of spring are starting to show here in Boston, a fresh new look is beginning to bloom here at the studio. Over the past few months we’ve been putting our heads together to design brand new portfolio books and redesign our website, showcasing Michael’s latest and greatest work. While it may seem like an easy task to simply “update” our look, lots of behind-the-scenes efforts, extended hours, and hard decisions actually go into producing a brand new book, website, and promotional mailers. Take a sneak peek into our studio to see what we’ve been doing to pull all of this together. It’s been a real team effort!
Jen (assistant/digital tech) and Lauren (marketing guru) have a friendly debate over the layout of the new portfolio.
After hours of cutting, taping, flip-flopping, debating and rethinking, the final order is agreed upon.
Jen fine-tunes the color — a very tedious, time-consuming process which results in the highest quality prints.
Portfolio designers from all over the country sent us samples of countless color and texture options — it was hard for us to choose the perfect combination. We also sent out promotional mailers with custom stamps. For everyone out there who received one, we hope you enjoy.
We’ll be back in the next few weeks to show you the final portfolio design – stay tuned!