Tag Archives: Advertising Photography

Best of 2012 Behind the Scenes

Here are some more of our favorite behind-the-scenes photo opps from 2012.  We hope you enjoy, and we look forward to capturing even more fun moments on set in 2013.  Happy new year, everyone!

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Velcro shoot: the school children — ahem, crew — sit quietly at their desks as they wait to take directions from the teacher during Saturday detention.

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Long shoot days make for a sleepy Lulu!

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Our 2012 interns learned a lot (while having some fun!) in the studio this year.  Thanks Elise, Anthony, and Allie for all your help!

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The creatives from Hill Holliday don’t mind taking risks on set as they encourage our model to leap over them.

Caleb shows up at work even against Doctor’s orders.

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Joel and Michael do a great job telling jokes to get our child actors smiling during a shoot.

Lauren and Jen get crafty in the kitchen during a shoot – cake decorating takes some serious teamwork!

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Resident studio pooch, Sophia, takes her place on set as her dad (Michael) sets up.

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Food stylist and Instagram-enthusiast, Catrine Kelty, takes a moment on set to post a snapshot for her avid followers.

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Michael and Digital Tech, Jen, review images outside on a chilly day shooting on location, their iced coffees never far away.

The special effects costume designer puts some final details on the alien hand for a Men in Black III promotion.

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Getting into the Holiday Spirit

These cheery Baskin-Robbins holiday ads, featuring Michael’s photography, put smiles on all of our faces with their debut this month.  We are filled with holiday spirit here at the studio and hope all of you are having a festive December, as well.  ‘Tis the season!

How could you not smile seeing these cute faces light up your table this holiday?

Consider giving the gift of ice cream this year!

Michael’s photo of a Santa ice cream cake makes picking up a gift card simply irresistible.

This cake is so cute, it will be gone before you can sing one line of “Frosty the Snow—!”

Love featuring the Flavor of the Month.  Cool, minty chocolate chip ice cream must be Santa’s favorite!

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Cumberland Farms: Surprise!

Last year we had so much fun shooting Cumberland Farms’ 2011 fall and winter campaign, so we were thrilled when we had the opportunity to do it again this year–but this time, with a fun twist: our Fall intern, Allie, was selected from the casting to be one of the models!

Here are the final posters, which are scheduled to appear this month in a Cumberland Farms store location near you:

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Take a look behind-the-scenes of this creative and highly entertaining shoot:

Allie gets camera-ready in our wardrobe/hair & makeup room.  All of our models were professionally styled by Lisa Roche.

Jen and Caleb wrap colorful holiday lights around Allie on set, getting her ready for the shot.

Allie has a giggle as she is wrapped with lights like a tree; just some last minute make-up touch-ups and she raises a cup of coffee to kick off the shot sequences.  Cheers to an internship well done.  Now give us your best look of surprise!

Jen and Michael load on the props — now it’s Jamar’s turn on set!

Jamar practices his best look of surprise on set as Jen arranges the garland for the perfect shot.

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Rustic Comforts

Even though Thanksgiving has come and gone, we apparently still can’t get enough food in our bellies here at the studio.  We’ve been shooting a lot of food lately, so we had to share some more photos from a recent rustic food shoot with expert food stylist, Catrine Kelty.  We love collaborating with Catrine, and everyone was extremely happy with the results of the shoot.    Check out our updated food portfolio for more final shots.

Bon Appétit!

A few of the final shots; scroll down for a look behind-the-scenes:

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A glimpse behind-the-scenes into what makes these shots so mouth-watering:

So many microgreens, so little time!  Catrine masterfully pulls together the perfect mix and arranges it beautifully in a rustic wooden bowl.

Michael has a moment alone with a head of lettuce sitting on set–naturally, he lets no opportunity for a beautiful shot pass him by.  Here, he uses some back lighting to showcase every fiber in this beautiful head of “hero” lettuce.

Catrine puts her finishing touches on the bowls of sweet potato soup as Michael sets up for the shot.

Jen has fun on set with a candle when she is tasked with making magical swirling steam appear over a bowl of winter sausage & vegetable soup.

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Gobble Gobble

With this year’s Thanksgiving holiday just around the corner, we wanted to share a special treat that was brought to our studio by our wonderfully creative client, Baskin-Robbins.  We thought we’d pose the question: what do you get when you cross a seasonal bird and a cake made of ice cream?

Why, a Baskin-Robbins Thanksgiving Turkey Ice Cream Cake, of course!

Not your ordinary cake, you might be thinking, but this ice cream cake is sure to be the hit of many Thanksgiving dessert tables come this Thursday.  We had a rare opportunity to photograph this one-of-a-kind cake for Baskin-Robbins’ holiday promotion.  This bird’s looks caused us to get a little silly in the studio… and we weren’t the only ones who got a kick out of it.

Digital Tech, Jen, pretends to “bake” the turkey cake.  Thank goodness no one turned the oven on for this one, or else we would have had a melting bird on our hands!

Jen, a.k.a. Martha Stewart, fixes pancakes from scratch for our clients while the shots are displayed on the big screen in our client area.

Michael’s final shot of the Thanksgiving Turkey Cake.  Be careful you don’t mistake this one for the real thing come Thursday!

And for the more sensible portion-seeker this holiday season, there’s always the single drumstick.  Have a Happy Thanksgiving, everybody!

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Five Fingers

Michael was in lighting heaven when he found out he would be shooting the new Vibram Ultra-Light Seeya LS footwear earlier this year.  When the concepts came in, all the creatives involved knew that Michael’s lighting expertise would make him the perfect fit for the shoot.

The final photos were displayed in advertisements in SHAPE Magazine (below) as well as on the Vibram website.

Scroll down to view some behind-the-scenes from this fun shoot!

Vibrant colors spice up our shoe racks on the day of the shoot.  Who wouldn’t enjoy photographing such beautiful product?

Michael makes sure the shoe is rigged at just the right angle, perfecting his lighting between each shot.

Stylist, Brooke Kanal, works on the intricate details of the shoe as Michael sets up the shot behind the camera.

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The final ad in SHAPE Magazine.  The client raved over Michael’s dramatic lighting techniques and thought the product was showcased beautifully.  Hats (and shoes, of course) off to all creatives involved for all the hard work put in to make this shoot so successful!

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An Affair to Remember

Food as Art?  Or Art as Food?  It was hard to tell the difference during one of our recent shoots!

Last month we had the opportunity to work on a photo shoot with The Catered Affair for their 2013 marketing campaign.  We had way too much fun creating so many beautiful pieces of eye candy.    Their talented team of chefs and food stylists created food that almost looked too pretty to eat. (of course we didn’t let that stop us!)

Here are some of the final images, deliciously inspired and skillfully brought to life as seen through Michael’s eyes.

Sophisticated French apple tart.

Passionfruit-pomegranate punch pops against the beautiful wood grain on our in-house surface.

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Now take a look at what went on behind the camera to get those artfully inspired food shots.

Chef Shane diligently puts the finishing touch on the lobster tail before it gets whisked away to the set.

Pastry chef, Krista, skillfully preps the mango-blueberry tarts for the shot.

Miniature pear, beet, goat cheese, and candied pecan salads being prepped in the kitchen.  Look at all that great natural light.

From kitchen to set… the client was thrilled with the final shots.

Beverage director, Markos, pours some bubbly as Michael captures the perfect moment on camera.

Nothing like a champagne toast to celebrate another successful day of shooting!

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So Refreshing: Our Summer Promo Campaign

Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention.   Well, we like to keep our clients (and all you potential clients out there!) in the know about what we’ve been up to here at the studio via our blog, and you told us you were still thirsty for more.

So this summer we decided to lighten things up a bit, starting with what we had in our cups.  We centered our summer promo campaign around refreshing drinks that would quench your thirst for more beautiful photography.  Michael kicked off the campaign by producing a slew of thirst-quenching drink photographs, then we thought, “What good is a drink without a proper receptacle?”  So, to keep our clients well-hydrated, we ordered customized drink tumblers and then even more ideas started flowing.  So grab your tumbler, and take a few minutes to check out our photos below to see how the rest of the campaign played out… bottom’s up!

Our bold, refreshing drinks made their debut in an email blast (below):

After our email stirred up a buzz in the creative community, we decided to take the images offline and created a print mailer showcasing some of our favorites.  Creative with a Twist: that’s us!

We wanted a little something special to tie the campaign together, so we thought drink tumblers would be the perfect fit for all of our thirsty clients.  Just as the mailers were being sent out, Michael was hard at work creating even more refreshing imagery to line the inside of the tumblers.  We think the finished products turned out beautifully.

Which is your beverage of choice: cucumber-watermelon spritzer, strawberry lemonade, iced coffee, or peach-thyme iced tea?

Each of four different liners were individually inserted into the drink tumblers by hand.  Tedious work, but someone’s gotta do it!

Below, enjoy some behind-the-scenes photos from our “Refreshing” summer campaign.  We had lots of fun shooting these drinks and bringing the campaign to life.

Anthony delicately wraps each tumbler in tissue paper, getting them all ready to ship.

Tumblers galore!

Tumblers all boxed up and ready to go.

Risk-taker Anthony takes matters into his own hands; while Lauren and Jen ship off the tumblers at the Post Office.

Haven’t received yours yet? Please let us know and we’ll drop one in the mail today!

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Timberland: 1 Piece, 3 Ways

We recently had the opportunity to work with Timberland on their new line of clothing and shoes for their “1 Piece, 3 Ways” microsite.  With an incredibly talented team of wardrobe stylists and hair & makeup artists, and direction from a truly creative team at Timberland, we found countless ways to show off these great new products.  Who doesn’t love a piece of clothing or footwear you can get 3+ completely different looks out of?

Here are our photos, as featured on Timberland‘s website (then keep scrolling down for some behind-the-scenes!):

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Here are some behind-the-scenes photos from the multi-day shoot:

Our happy model is prepped by our talented stylists, Abby Beilagus (left) and Lori Green (right) of Ennis, before going on camera.

Wardrobe stylists choose the perfect combination of clothing pieces to accentuate each Timberland product.

Sly Anthony tries to sneak in a shot of Michael between takes — little did he know Michael was actually taking a photo of him!

As Michael prepares for the next shot, the client is able to view images in real time on our double computer screen and also tethered to the big screen.  No matter where you are in the studio, you’re never far from viewing the images.

Clients are able to sit back and relax as they’re working hard in the comforts of the client area (complete with massage chair), watching their images come in on the big screen as the shoot goes smoothly in the shooting area.

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Party Like it’s 1992!

We had a great turnout for the studio’s 20th Anniversary celebration.  Thanks to all of you who came out to toast to twenty years!  For those who couldn’t make it, check out the video and photos below for a glimpse into some of the night’s fun.  Some of our clients many not even recognize the space, but the party actually took place in our very own studio – transformed over just 24 hours into a Miami lounge scene right here in Southie.  A fun time was had by all.

– Click below to view the video –

Here are some of our favorite photos from the night:

Lounge areas were designed by Style Studio, and beautiful orchids, topiaries, and succulents provided by Stapleton Floral.

As a way to say thanks to his many loyal clients, Michael gave away party favors to each guest who attended the celebration.

Ice sculpture with 20th Anniversary logo created by Brookline Ice & Coal, lounge music mixed by DJ Mario (ESC Music Design), and event photography by Michael Young of StopDownFire,

We like to “roll out the red carpet” for our clients here at the studio… so we couldn’t resist doing just that for our Anniversary Party.

Above and below are some of our favorite clients who came out to celebrate with us.

A couple special ladies even flew in all the way from California to toast with Michael.

 Even Momma got the red carpet treatment!

Delectable hors d’oeuvers and flowing cocktails were provided by The Catered Affair,

From a martini bar on the patio to specialty drinks being passed inside, no one went thirsty at our party.

Everyone had plenty of cocktails and laughs throughout the night.

Smilebooth provided hours of entertainment for all.

(clockwise from left) Lauren (account exec), Michael; Millie; Caleb (studio producer); Shannyn (CFO); Jen (digital tech/assistant); and Elise (former intern) have a blast in the Smilebooth!  Thanks again to everyone who came out to celebrate this milestone with us!

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