Cumberland Farms: Surprise!

Last year we had so much fun shooting Cumberland Farms’ 2011 fall and winter campaign, so we were thrilled when we had the opportunity to do it again this year–but this time, with a fun twist: our Fall intern, Allie, was selected from the casting to be one of the models!

Here are the final posters, which are scheduled to appear this month in a Cumberland Farms store location near you:

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Take a look behind-the-scenes of this creative and highly entertaining shoot:

Allie gets camera-ready in our wardrobe/hair & makeup room.  All of our models were professionally styled by Lisa Roche.

Jen and Caleb wrap colorful holiday lights around Allie on set, getting her ready for the shot.

Allie has a giggle as she is wrapped with lights like a tree; just some last minute make-up touch-ups and she raises a cup of coffee to kick off the shot sequences.  Cheers to an internship well done.  Now give us your best look of surprise!

Jen and Michael load on the props — now it’s Jamar’s turn on set!

Jamar practices his best look of surprise on set as Jen arranges the garland for the perfect shot.

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